International Business

Would you like to gain practical experience in international business and marketing consultancy at companies in the Netherlands, Germany and Romania? Would you enjoy making company visits during your study in the Netherlands where you learn about international business and marketing directly from professionals in the field? Do you want to improve your communication and presentation skills during your study abroad, then this International Business course at Viaa is the right course for you! 


Why Viaa?

Our Dutch and international students’ value Viaa for its small-scale and Christian profile, offering high-quality and practice-oriented education. Due to its size you as a student will benefit from an individual learning approach, small learning groups and personal contacts. From day one you will build new connections with teachers and fellow students, for life.  

Located in Zwolle, Viaa is within half-a-day travel distance by train from large European cities, like Amsterdam, Rotterdam, Berlin, Düsseldorf, Brussels, and Paris.  

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Planning & prerequisites

International Business is a second-year course, available within our Business Exchange semester. It is open to students with backgrounds in marketing, communication, (international) business, psychology, agri-business and entrepreneurship. This course will be offered during the spring semester of each academic year. 

What you will learn

The International Business course at Viaa is an exploration and practicum in international business and marketing. The course will help you to understand international business and marketing from different perspectives. You will be learning from international professionals working at multinationals, small businesses and start-ups, but you also will learn from professionals working at non-profit organizations. During the course, you will have lectures, guest lectures from international lecturers, company visits, group work with consultancy assignments in The Netherlands, Germany and Romania. 


What our students would like to share with you

“During the business programme we were given three practical projects to work on in three different countries: Netherlands, Germany, and Romania. It was very interesting to see how the culture had a huge effect on how each country conducts business.” – Neila Kinsman, SPICE alumna 2018 


Connect with us

Would you like to sign up or do you have a question about the International Business course at Viaa? You are welcome to connect with our International Office! 

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