Business Exchange program

Studying Business Exchange at Viaa

Would you like to expand your horizon by living abroad, while simultaneously broadening your intercultural understanding and knowledge of International Business and Marketing? Would you like to gain practical experience in business and marketing consultancy at companies in the Netherlands, Germany and Romania? If you want to expand your international marketing knowledge and learn about it from professionals in the business world, this is the program for you. 


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Why Business Exchange?
Why Viaa?
What you will learn
What our students would like to share with you
Full semester with mandatory and elective courses
International field trips during your study at Viaa
Connect with us

Why Viaa Business Exchange?

Join us for the Business Exchange program. It is an English-taught semester program focusing on cultural understanding and personal growth. International students at Viaa travel a lot, not only to major cities in the Netherlands like The Hague and Rotterdam but also internationally, to Romania and Germany. 

Why Viaa?

Our Dutch and international students value Viaa for its small-scale and Christian profile, offering high-quality and practice-oriented education. Due to its size, you as a student will benefit from an individual learning approach, small learning groups and personal contacts. From day 1, you will build new connections with teachers and fellow students, for life.   

Located in Zwolle, Viaa is within half-a-day travel distance by train from large European cities, like Amsterdam, Rotterdam, Berlin, Düsseldorf, Brussels, and Paris.   

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What you will learn

The focus of the programme is cross-cultural understanding, in combination with international business and marketing. During the Business Exchange program, you will experience German and Romanian business culture, next to the Dutch business culture. An essential feature of the programme is hands-on learning. In addition to theory in class and academic readings, you will experience your new living environment, make (international) company visits, and work on practical assignments assigned by companies in the Netherlands, Germany and Romania.   

All these experiences are brought together in the Intercultural Explorations class, as a learning environment for cross-cultural understanding. You will be coached by a professional tutor to reflect on your cross-cultural learning process. For the Intercultural Explorations class, you have to research a personal topic of investigation. 

What our students would like to share with you

“It was very interesting visiting companies from all different industries in Berlin. I especially enjoyed visiting with GTAI, learning about their company, and giving a presentation on high-tech companies they should target in the future. It was also great to get a tour around Berlin by local university students to learn more about the history of the city!” – Cassie, Exchange alumna 2023 

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Full semester with mandatory and elective courses 

During the Viaa Business Exchange program, you follow a semester at Viaa with 4 or 5 courses. The following courses are mandatory: International Business (12 ECTS) and Intercultural Explorations (12 ECTS).

You can choose an extra course* (or more in consultation), out of the following (6 ECTS unless indicated otherwise):  

*Availability of elective courses is dependent on a minimum of five students. Changes may occur and will always be discussed with the student(s).


International excursions during your study at Viaa

Field trips are an integral part of the Exchange program. All Viaa Exchange students will go on a weeklong field trip to either Rome or Berlin and several field trips to large cities or landmarks in the Netherlands. Also, students of the business study program make company visits within the Netherlands and travel to Germany and Romania for consultancy assignments and company visits. 

Connect with us

Would you like to sign up or do you have a question about the Viaa Business Exchange programme at Viaa? You are welcome to connect with our International Office! 

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